Off page optimization is an integral part of any website promotion. Many aspects of this will be blended together. This is the fun part you have taken care of your little bird, carefully watched over its birth and made sure it was healthy now its time to put that little parakeet to flight! It is difficult to give an expanded account of all this entails but let me name some favorites.
Off page optimization has to do with link building in its many forms. Lets say you have a link to your website say for example at the bottom of an article in the resource box. That is called a tier two link, if you were to place a video on YouTube and in the description box you placed the link to the article (the article that contains a link to your website) that link would be a tier 3 link. Do you see what I'm getting at? I'm merely trying to quickly illustrate the idea of tiered links. They are links to your backlinks this can get quite complicated and it is difficult to keep track of them.
You want the links on "tier 1" to be on high quality sites. For example EzineArticles has a high "page rank" so if I had my site's URL posted at the bottom of this article it would count for a link to my site (hello). I am being funny yet serious I have to mention at this point if you go about this in a dirty fashion meaning in a spam type way you will pay for it. So I stress high quality like Squidoo, Hubpages, .gov sites, and .edu. sites. Now I have said too much but what are the other forms of off page optimization in regard to starting an online business?
YouTube is the second largest search engine you can quickly make a video and put it on YouTube. Remember to optimize the video with full description the right title and tags. If you had a product of your own on your site you may want to consider ClickBank, it is an affiliate site were you can have other people try to sell your product in exchange for a percentage (that you decide) of the sale. This makes links to your site all over and it's like you have people working with you to bring people to your site.
Submitting your site, you can do this before or after off page optimization but I like to build up a little strength for my online business website then submit it as I am constantly updating the page and building links and such. I don't like to spam the search engine with constant submissions of my site. You can submit your site to Google Webmaster and Bing Webmaster quickly. Here is the nice thing about that while you're compiling tools for your online business.
When you submit to Google be sure to sign in to Analytics and perhaps AdWords. I say this because the tools Webmaster Tools and Analytics are super valuable. It sounds like a drag but they give you data like where are the visitors coming from, what should you do more of, what can you improve. Example – I made a comment in a particular forum my comment was helpful and I left a link to my free (free and helpful) site. I did do this three or four times but I got over 164 visitors. Do you know how much that would cost me if I were using AdWords? Probably two dollars per visitor or more. The point is that I would not have known about this unless I was checking the "analytical data."
I have to end soon but promotion is part of off page optimization and it is limited only by your imagination. We can look at best practices but the possibilities are endless. During this phase you may grow weary but remember the principles if you apply hard work, faithfulness, and positive thinking you will have a better time. You may in fact end in a sort of failure but you will have learned from it and you will be stronger the next time. I'm out of time but I will try to present a more cogent set of tricks in future articles.