Google's AdSense allows webmasters to place links from Google's AdWords advertisers on their webpages by inserting a special code. When a visitor clicked on a link, the webmaster gets a cut of the profit Google made from the advertiser. The unique feature about AdSense is that the links it generates on your webpage are relevant to your page content. Thus, your keywords and topics become very important determinant for the type of links that will appear on your webpage.
There are only two factors that determine how much a webmaster can make from Adsense. The first factor is the number of visitors who click on the links. The more people who clicked on the links, the more you make. Naturally, this means that the more targeted traffic to the website, the more you'll make. This is where most webmasters focus their efforts on.
The second factor is the value of the links they clicked on. Here's where you can make a great difference to your earnings from AdSense and is our focus in this article.
Let's take a look at how this works:
Suppose you have 1000 visitors to your website and you get 2% conversion, that is 20 people clicked on your AdSense links. Let's assume that your AdSense links pay you only 50 cents per click. So you earn $ 10 dollars.
Now let's see how much this same traffic will make for you if your AdSense links pay you $ 5 per click. For the same number of clicks, you make $ 100 dollars. That's a ten-fold increased in revenue!
Well, that makes sense, you said, but how am going to determine what type of links appear on my webpages?
Here's where you'll need to do a little research and here's a tool to help you do just that.
Go over to http://www.pixelfast.com/overture/ and you'll get a tool that shows you how much each keyword is worth. While this tool is for Overture's keywords, we can safely assume that this reflect the keyword values for Googles AdWords as well. Once you've found the keywords with high monetary values, you can optimize your webpages for them. This will increase your chances of having these high value keyword links appearing on your webpages.
Some people have actually made extensive researches on Google's top paying keywords and found that one or two keywords are worth almost $ 100! However, generally most keywords are valued at between 50 cents and $ 5 dollars. Some keywords like "internet marketing" may fetch up to $ 7 dollars and "mortgage" pays up to $ 10 dollars.
These values may change from time to time but they generally hover around these levels. Naturally, this information is priceless and you'll have to pay to get it. I feel it is worth every cent you paid for it. You can check it out at http://theselfimprovementsite.com/links/top-paying-keywords.html .
And there you have it! A single factor that can radically increase your AdSense revenue!