Here are some of the best tips to help your WordPress Web design get noticed by search engines which shall help the business prosper.
Search Engine Optimized Themes
It is recommended to use themes which are optimized. There are many themes which use plenty of code to create design and layout. Google is known to simply wade through all the source code and finds the appropriate content.
Create Site Map
Your designed WordPress website should have a sitemap in XML format. Creating plugins like Google XML, it is quite easy to create site maps. Other tools can also be used for site maps like Webmaster Central and Website Optimizer.
Optimize The Content
Optimization will be effective only when you have unique and high-quality content with the right keywords, which will be able to highlight the overall theme. Content needs to be clear, precise and readable. Text should be for readers and never targeted for search engines.
It is important to highlight informative content or specific keywords on your Website. Using H1-H6 tags to highlight subtitles, headings or important sentences is extremely helpful in getting websites recognized. However, overdoing this can be harmful to your website.
Your WordPress website will be recognized by search engines when you exchange back-links successfully with different high authority websites. The pages within your designed WordPress site have to be linked but never with irrelevant links. It is important not to overstuff links.
Image File Names
Image file names should never be ignored since search engines draw images when calculating ranks. We all know that Google displays text as well as images in the search results page. If images do not have the right file names, Google will not be able to recognize them. Keywords should be strategically implemented in the file name. Alt tag and title tag are also quite important.
Use Short Permalinks
It is important to use understandable short permalinks. The first four words in any permalink are quite relevant. Google or other search engines are not interested in the other words which appear in the permalinks.
Last, but not the least, do not use Flash, if you are trying to optimize your website. Search engines do not recognize Flash and it increases the loading time of a website which is never customer friendly. Restrict the use of flash since fast performing sites are excellent for Google ranking and help your site.